akshay mahimtura

ux and product designer


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EY Design Studio Client Work

Design system creation, management, and governance to boost brand

EY Design Studio Toronto

Overview

The EY Design Studio is an end-to-end, human-centred design and development agency as part of Ernst & Young LLP. As an Associate Designer (UX and UI) during the summer of 2022, I co-created a best-in-class, scalable design system for a provincial gaming (lottery and casino) client.

With that single design system in place, the client can now work with multi-vendor teams on digital transformation initiatives, ensuring all deliverables are consistent with brand logo, colours, imagery, copy, voice, and tone.

Akshay's EY Global Design Town Hall Badge
My EY Global Design Town Hall Badge

Goal: Develop a design system based on client needs and specifications, through weekly sprints (Agile) via the Atomic Design methodology.

Role: Associate Designer (UX and UI)

Tools: Adobe Experience Manager (AEM), HTML/CSS, Figma, zeroheight

Outcome:

The client's app has gotten an average rating of 4.5 (iOS App Store) and over 1 million downloads.

Design assets and client details are protected. Please contact me directly for more information.

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